In the 1980's, it was considered OK for a man to wear excessive amounts of makeup if he was a big rock star. And Dee Snider took full advantage.
This was the 2nd single by Twisted Sister, following the blockbuster "We're Not Gonna Take It". I always liked this song a little better. It rocked harder and showcased the band's personality and performance much more expertly than its predecessor.
Plus it had the better video.