I didn't really think I'd like this song at first. But, really, I don't know why not. It's a song that starts slow and works to a frantic pace, pretty quickly, which is exactly what I go for musically. These guys also mix traditional electric rock with acoustic instruments, which makes for a rich, interesting sound.
Finally, this song seems to have a higher purpose - almost like they're trying to be the next U2. Other stuff they've done - using heartbeats of children in need for the rhythm of songs and doing PSAs about that, for example - point to a social awareness higher than their contemporaries.